Healthcare Marketing

The focus on a marketing strategy is important for any company which specializes in providing definite products or services because marketing is the key process not only to promote different products and services but also to contribute to the effective company’s performance and competition within the industry.Advertising We will write a custom essay sample on Healthcare Marketing specifically for you for only $16.05 $11/page Learn More In spite of the fact that the main principles of marketing are appropriate to be used in different spheres, it is impossible to state that marketing in relation to the food production has no differences regarding health care marketing. The view that the processes of marketing hotels or foods are the same regarding the processes typical for the health care marketing is rather naà ¯ve because there are many significant differences characteristic for marketing strategies used in various industries. The differences whi ch can be determined in relation to food production marketing and health care marketing are affected by the challenges of the health care industry. Marketing strategies operated in different industries depend not only on the characteristics of this or that industry but also on the specific demands of the customers or the company’s target audience (Berkowitz, 2010). That is why, all the associated features and characteristics should be taken into account in order to state about differences in marketing processes. From this point, it is naively to apply the general principles of marketing to the health care industry without references to the specific features of the spheres and companies’ activities because health care marketing is the unique filed which requires the distinctive approach. Nevertheless, health care marketing is similar to marketing other products or services in relation to relying on the basic marketing principles. Thus, marketers in the health care indus try also develop their plans basing on the correlation of such parameters as product, price, promotion, and place (Berkowitz, 2010). Moreover, the process of working out a marketing plan depends on the dynamic development of the industry without references to its particular features. Health care marketing strategies as strategies used in any other industry can be discussed as oriented to effective competition within the industry, successful use of different advertisements, attracting customers, and improving the brand recognition and reputation. Moreover, many organizations in the health care industry as well as in any other sphere can be described as market-oriented because of the focus on the effective promotion and increased sales.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, health care marketing is also characterized by a lot of differences while comparing its approaches, tech niques, and key points with the principles significant for developing the marketing strategies within the other industries. To begin with, the target market is important for the health care industry without referring to the specific groups of consumers. Secondly, while referring to customers of the health care industry, it is important to pay attention to the changes in the populations and their demographics as well as to the people’s changing demands and interests in the health care products and services. Health challenges typical for different groups of population are various, and marketers working within the health care industry should respond to different categories of the population and their needs separately (Berkowitz, 2010). The challenges of the health care industry influence the specifics of the used marketing strategies, thus, any changes in the government health care policies such as revisions of the drug prescription policies or new insurance laws can affect the changes in the marketing environment. Thus, although health care marketing is based on the general marketing principles, there are many differences in the approaches which should be taken into consideration by marketers. Reference Berkowitz, E. (2010). Essentials of health care marketing. USA: Jones Bartlett Publishers. This essay on Healthcare Marketing was written and submitted by user Jonas Mercer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The 12 Best Books on Writing Ive Ever Read - Jerry Jenkins

The 12 Best Books on Writing Ive Ever Read - Jerry Jenkins The 12 Best Books on Writing Ive Ever Read Regardless how many books I’ve written (nearly 200) and sold (over 70 million), I fear if I’m not learning, I’m stagnating. My late mother was a convincing example of one who never believed she had arrived. Mom was not only a piano teacher well into her eighties, but she was also a piano student. So it’s the memory of my mother that spurs me also to keep reading everything there is to read- especially about writing. The books below (in alpha order by author) represent a fraction of those available. You could read one per  day for the rest of your life and not exhaust the resources. But, in my opinion, these are the best books on writing available. Some require wearing your big kid pants due to language, which I have noted. 12 Books Every Aspiring Author Should Read 1. The Writing Life: Writers on How They Think and Work By  Marie Arana This book came from ten years of Ms. Arana’s  Washington Post Book World  column. More than fifty fiction and nonfiction authors share how they discovered they were writers and how they work. I was fascinated by what pleases and annoys them. Arana also profiles each writer. Click here to get the book. 2. Plot Structure: Techniques and Exercises for Crafting a Plot that Grips Readers from Start to Finish By James Scott Bell (friend and colleague) Anything but a dry textbook, this breezy guide is from a former trial lawyer who keeps you entertained while covering basics like how plot impacts structure, the difference between popular and literary fiction, and how to serve as your own book doctor. Click here to get the book. 3. Getting into Character: Seven Secrets a Novelist Can Learn from Actors By  Brandilyn Collins (friend and colleague) Calling on her theater training, Collins teaches bringing characters to life the way actors do on stage. She draws on the Method Acting approach to explain and adapt characterization techniques for novelists. Click here to get the book. 4. The Writing Life By  Annie Dillard Dillard’s hauntingly ethereal prose soars even when she’s writing about writing. That’s rare. I resonate with her honesty about how grueling the craft can be. This is one of the best books on writing available. Click here to get the book. 5. On Writing: A Memoir of the Craft [language] By Stephen King (acquaintance) At the risk of hyperbole, there’s so much to recommend here that I hardly know where to begin. Besides all the practical advice, you get King’s own rags-to-riches story in his inimitable voice. You  learn a ton  while being wildly entertained. Click here to get the book. 6. How to Write Bestselling Fiction  [mild language] By Dean Koontz I’m not overstating it that this book changed my life. It informed the way I wrote the Left Behind series, which has sold more than 60 million copies and still sells six figures every year, nearly a decade since the last title was released. I use this as a textbook when I teach writing. Click here to get the book. 7. Bird by Bird: Some Instructions on Writing and Life  [language] By  Anne Lamott Lamott has you howling with laughter one minute and weeping the next as she recounts, with brutal honesty, the joys and travails of the writing life, single parenting, overcoming addiction, and coming to faith. Click here to get the book. 8. Writing the Breakout Novel: Insider Advice for Taking Your Fiction to the Next Level By Donald Maass An agent challenges you to do more than just spin a yarn, but to also think â€Å"big concept,† tackle major themes, and write life-changing works. Click here to get the book. 9. Stein On Writing: A Master Editor of Some of the Most Successful Writers of Our Century Shares His Craft Techniques and Strategies By Sol Stein (acquaintance) Novelist, editor, publisher (Stein Day), and writing teacher, Stein is one of the deans of the American literary scene. His career spans decades, and he shares insider stories of famous novelists and their work, as well as everything he learned along the way. I sat under his teaching years ago and still follow his advice. Click here to get the book. 10. On Writing Well: An Informal Guide to Writing Nonfiction By William Zinsser Zinsser’s background  should not be missed. He was a graceful classicist as a writer, and this million-seller has been lauded for its warmth and clarity. Zinsser offers sound tips on the fundamentals of writing any kind of nonfiction you can think of. Click here to get the book. Now, don’t read  any  of those books for writers, until†¦ †¦you’ve read the bible of writing books: 11. The Elements of Style By  William Strunk Jr. and E.B. White Failing to start your reading on writing with anything other than this undisputed classic would be akin to reading the top ten Christian classics while ignoring the Bible. This short paperback is recommended by every writing teacher I know. I’ve read it at least once a year for more than 40 years. Its simple truths cover everything from style and grammar and usage. Make them second nature. Click here to get the book. 12. Hooked: Write Fiction That Grabs Readers at Page One Never Lets Them Go By Les Edgerton Les is one of the most powerfully edgy writers in the business, and you must have your big kid pants on to read his novels. But any writer will benefit from this great resource. Packed with helpful, practical advice, it carries his blunt tone (but nothing offensive). I refer to it regularly. Click here to get the book. If you’ve read none of the other books on this list, start with Stephen King’s  On Writing. A short course in mistakes to avoid while writing, it’ll remind you why you wanted to be an author. Then, especially if you want to be a novelist, read Dean Koontz’s  How to Write Bestselling Fiction. You could learn more in just those two books than in an entire college writing course. BONUS:  Before investing in one of these, download my free guide:  How to Write a Book: Everything You Need to Know in 20 Steps.     Click here to download How to Write a Book: Everything You Need to Know in 20 Steps. What’s your favorite book on the craft of writing? Share it with all of us in the comments section†¦

Separation of Powers and Checks and Balances between the Executive and Term Paper

Separation of Powers and Checks and Balances between the Executive and Judicial Branch - Term Paper Example It will be argued that while there are some limitations in the Executive/Judiciary relation, these limitations are also anticipated and addressed by further checks and balances. The roots of the balance of powers, lies with the American father's concern with factionalism. The Federalist papers, which numbered eighty-five, were written as theoretical defense's of the amendments to the Constitution, and they represent the justification for the notion of a 'balance of powers'. Federalist paper number ten specifically deals with the question of "factions", and was written by James Madison (Epstein 102). The most concise definition of a faction, might be phrased as a group with a central and discernible purpose, who are perceived to threaten the structures and powers of that which is protected or enshrined in the Constitution. In particular, the largest threat is articulated in terms of the potential dangers of those who advocate the "abolition of debts, for an equal division of property, or for any other improper or wicked project" [Boller 71], which is what he describes as the "most common and durable source" of factions [Boller 69]. Because Madison thinks liberty ought to be protected, and because he claims that dissension is "sown in the nature of man" [Boller 69]-- that is, people who are contrary will always exist, Madison advocates that one cannot remove the "causes", but instead one can only "control the effects" [Boller 70]. That is, if the causes are liberty and one does not want to remove liberty, then, one cannot control the causes. And, if dissension or difference is natural in humans, and one cannot remove an aspect of human nature, then, one cannot in this sense remove this causal aspect either. By a Republic as opposed to a democracy, Madison simply implies that representatives of the people as opposed to the people themselves are those who control the political spectrum. And, as representatives he claims that these figures will (in theory) be those who embody "wisdom", "patriotism", and a "love of justice" [Boller 70]. The American form of government is that of a ‘republic’, and it is the principal means by which the constitutional fathers thought that single factions could be challenged. This is marked by a number of variables which are written into the American Constitution which ensures the ‘Balance of Powers’. In brief, the balance is broken down into the ‘executive’, ‘legislative’ and ‘judicial’ branches [Woll 4]. And, there is a balance between these branches with respect to passing or accepting legislative bills. In the United States, the President and every member of both houses is elected for a fixed term: the President for four years, the senators for six (one-third retiring every two years), the members of the House of Representatives for two [Schmidt, Shelley Bards and Ford 68]. The only way to get rid of a president before the end of the four-year te rm is to impeach him (her), which is very hard to do, and has never been done and only twice even attempted. As the President, the senators and the representatives are elected for different periods, it can happen, and often does, that the President belongs to one party while the opposing party has a majority in either the Senate or the House of Representatives or both. So for years on end, the President may find his (her)