Monday, December 30, 2019

Affirmative Action Overview

Affirmative action refers to policies that try to correct past discrimination in hiring, university admissions, and other candidate selection. The necessity of affirmative action is often debated. The concept of affirmative action is that positive steps should be taken to ensure equality, instead of ignoring discrimination or waiting for society to fix itself. Affirmative action becomes controversial when it is perceived as giving preference to minorities or women over other qualified candidates. The Origin of Affirmative Action Programs Former U.S. President John F. Kennedy used the phrase â€Å"affirmative action† in 1961. In an executive order, President Kennedy required federal contractors to â€Å"take affirmative action to ensure that applicants are employed†¦without regard to their race, creed, color, or national origin.† In 1965, President Lyndon Johnson issued an order that used the same language to call for nondiscrimination in government employment.  Ã‚   It was not until 1967 that President Johnson addressed sex discrimination. He issued another executive order on October 13, 1967. It expanded his previous order and required the government’s equal opportunity programs to â€Å"expressly embrace discrimination on account of sex† as they worked toward equality. The Need for Affirmative Action The legislation of the 1960s was part of a larger climate of seeking equality and justice for all members of society. Segregation had been legal for decades after the end of slavery. President Johnson argued for affirmative action: if two men were running a race, he said, but one had his legs bound together in shackles, they could not achieve a fair result by simply removing the shackles. Instead, the man who had been in chains should be allowed to make up the missing yards from the time he was bound. If striking down segregation laws could not instantly solve the problem, then positive steps of affirmative action could be used to achieve what President Johnson called â€Å"equality of result.† Some opponents of affirmative action saw it as a â€Å"quota† system that unfairly demanded a certain number of minority candidates be hired no matter how qualified the competing white male candidate was. Affirmative action brought up different issues concerning women in the workplace.  There was little protest of women in traditional â€Å"women’s jobs†Ã¢â‚¬â€secretaries, nurses, elementary school teachers, etc. As more women began to work in jobs that had not been traditional women’s jobs, there was an outcry that giving a job to a woman over a qualified male candidate would be â€Å"taking† the job from the man. The men needed the job, was the argument, but the women did not need to work. In her 1979 essay â€Å"The Importance of Work,† Gloria Steinem rejected the notion that women should not work if they do not â€Å"have to. She pointed out the double standard that employers never ask men with children at home if they need the job for which they are applying. She also argued that many women do, in fact, â€Å"need† their jobs. Work is a human right, not a male right, she wrote, and she criticized the false argument that independence for women is a luxury. New and Evolving Controversies Has affirmative action corrected past inequality? During the 1970s, the controversy over affirmative action often surfaced around the issues of government hiring and equal employment opportunity. Later, the affirmative action debate shifted away from the workplace and toward college admissions decisions. It has thus shifted away from women and back to a debate over race. There are roughly equal numbers of men and women admitted to higher education programs, and women have not been the focus of university admissions arguments. U.S. Supreme Court decisions have examined the affirmative action policies of competitive state schools such as the University of California and the University of Michigan. Although strict quotas have been struck down, a university admissions committee may consider minority status as one of many factors in admissions decisions as it selects a diverse student body.   Still Necessary? The Civil Rights Movement and the Women’s Liberation Movement achieved a radical transformation of what society accepted as normal. It is often difficult for subsequent generations to understand the need for affirmative action. They may have grown up intuitively knowing that â€Å"you can’t discriminate because that’s illegal!†Ã‚   While some opponents say affirmative action is outdated, others find that women still face a â€Å"glass ceiling† that prevents them from advancing past a certain point in the workplace.   Many organizations continue to promote inclusive policies, whether or not they use the term â€Å"affirmative action.† They fight discrimination on the basis of disability, sexual orientation, or family status (mothers or women who may become pregnant). Amid calls for a race-blind, neutral society, the debate over affirmative action continues.

Saturday, December 21, 2019

The Road Not Taken By Robert Frost Essay - 1554 Words

Two Roads, Two Choices, One Decision â€Å"The Road Not Taken,† written by Robert Frost, discusses a traveler who has to make a choice between two roads. In the first stanza, the traveler remembers standing at an intersection of two roads. Indecisive about which road to take, he seems to believe that one of the roads would be more beneficial to him (Lee 5). In stanza two, the narrator refers to the traveler’s unexpected decision to take the other road by giving details of it. In addition, the narrator compares the two roads and points out their similarities. In the third stanza, the author highlights again the resemblance of the two roads by saying the traveler wishes to return to the other path the same day. He also recognizes that he would possibly not come back. Similarly, stanza four visualizes the traveler’s future, where he is still questioning the other path because he says that the path he is choosing is less traveled than the one that he is abandoning (Lee 5). The narrator refers to  "individualism† as the major theme of the poem because the traveler is alone and has to make a difficult decision on his own. Frost also said that the tension in the poem is based on the traveler’s interaction with nature. He has a sense of wonder at the beauty of the natural world as he is searching for his own place within nature’s involvement. The title of the poem â€Å"The Road Not Taken,† assures autonomy of choice. Most readers fail to understand this initial expectancy of literallyShow MoreRelatedThe Road Not Taken By Robert Frost983 Words   |  4 PagesThe poem â€Å"The Road Not Taken was written by Robert Frost, a four-time Pulitzer Prize winner in poetry, and also a special guest at President John F. Kennedy’s inauguration (Robert Frost Biography). Frost was born on March 26, 1874 in San Francisco, California and he died of complications from prostate surgery on January 29, 1963. Much of Robert’s popularity was gained througho ut Europe (An Analysis of Robert Frost’s Poem: The Road Not Taken). Frost became a poetic force, and the unofficial poetRead MoreThe Road Not Taken by Robert Frost764 Words   |  3 PagesWritten by Robert Frost, â€Å"The Road Not Taken† deals with about making choices in life and how those choices affect your whole life. The meter of this poem is iambic tetrameter, for the most part. In most lines, the meter follows the rule with four iambs, which means that there is one unstressed syllable followed by a stressed syllable. But the meter is not normal since, in some lines, an anapest, which means there are two unstressed syllables followed by one stressed syllable, is substituted forRead MoreThe Road Not Taken By Robert Frost1173 Words   |  5 PagesRobert Frost, one of America’s well-known poets is highly regarded for his realistic illustrations of rural life and poetry which is still relevant in today’s society. After being honoured on numerous oc casions, he became one of America’s most popular public figures. Frosts’ poems reflect his greatness and his life in a variety of ways after he was confronted with such despair and grief after the passing of his father due to tuberculosis at just eleven years of age and his mother who passed awayRead MoreThe Road Not Taken By Robert Frost995 Words   |  4 Pagesthey can only move forward hoping for the best. â€Å"The Road Not Taken†, Robert Frost, 1916. In â€Å"The Road Not Taken† a traveler is strolling through the woods and comes across two different roads he could take, and unable to travel both the poet eventually chooses which path to take. The theme conveyed is about making choices. Frost does this through the use of diction, the use of figure of speech, and the use of imagery. To start with, Frost displays the main idea of decision making by the wordsRead MoreThe Road Not Taken By Robert Frost1055 Words   |  5 Pagesago. Either way, if you admit it now or in the wee hours of the night, like most people, you will come across this question at least once in your life. Robert Frost was able to grasp this raw, vulnerable life changing moment in the palm of his hand. Then he beautifully laid it out in the form of words in the narrative poem â€Å"The Road Not Taken†. Frost is able to take you back to a time when you have been faced with a life-changing decision. Then, causing you to ask yourself â€Å"Did I make the right choiceRead MoreThe Road Not Taken By Robert Frost940 Words   |  4 Pagesâ€Å"The Road Not Taken† was written by Robert Frost in 1916, and it was the first poem in the collection Mountain Interval (Shmoop). Even though it was written many years ago, people of all ages still study this enticing poem. Frost wrote about coming to a fork in the woods and examining which path he should take and whether he might ever come back; the speaker believes each path is fine to take, but he takes the less used path (line 6). He wrote about this decision in clear, standard English. â€Å"TheRead MoreThe Road Not Taken, By Robert Frost968 Words   |  4 PagesPersonal Response 3 Title: The Road Not Taken Text Type: Poem Author: Robert Frost The poem, ‘The Road Not Taken’ by Robert Frost is about the â€Å"roads† and different paths we take in our lives. Frost wrote about a traveler who had to chose between two roads. He had to decide if he wanted to go down the well used or less used path. In the end, he went down the less used path. The theme of decision making and choices is shown in this poem. I think that this is a way of describing the choices we makeRead MoreThe Road Not Taken By Robert Frost863 Words   |  4 PagesThe Poem, â€Å"The Road Not Taken†, by Robert Frost is a detailed poem about a conflict in a person’s life, dealing with having to take the right path throughout life. The Narrator of this poem is faced with a predicament when he comes across two paths. The choices that he makes in his life, can alter the future for better or worse. This poem describes his attitude and emotion towards his choices as well as, shows examples of themes, mood, and different literary devi ces. The title of this poem canRead MoreRoad Not Taken, Robert Frost942 Words   |  4 PagesEnglish 101 Burstrem October 7, 2009 The Road Not Taken Life is full of choices and decisions that could ultimately change the outcome of our lives. In the poem, â€Å"The Road Not Taken† by Robert Frost, a traveler is destined to make that decision. This traveler man has to decide which road to take, one that is frequently traveled, and the one that is not. After contemplating which road to follow, he comes to the decision to take the road less traveled because he doesn’t want to follow inRead MoreThe Road Not Taken By Robert Frost1100 Words   |  5 PagesRobert Frost reflects that poetry â€Å"begins in delight and ends in wisdom†¦.It runs a course of lucky events , and ends in a clarification of life—not necessarily a great clarification, such as sects and cults are found on, but in a momentary stay against confusion† (931). His poem â€Å"The Road Not Taken† is a clarification of life. This paper will analyze and evaluate the formal elements of â€Å"The Road Not Taken† and consid er how these elements work together to fit the author’s purpose and clarification

Friday, December 13, 2019

Jessica Yassen’s Philosophy of Meaning and Value Plan Free Essays

string(31) " processes and system impacts\." Abstract As a leader in today’s society individuals need to have an understanding and an approach outlined to describe their meanings and values in life. An application plan describes personal experiences and outlooks, philosophies on life, ethical standards, values, along with personal career plans and growth. This paper demonstrates the author Jessica Yassen’s approach to meaning and value along with her application plan. We will write a custom essay sample on Jessica Yassen’s Philosophy of Meaning and Value Plan or any similar topic only for you Order Now This plan will describe how Jessica Yassen will apply her philosophies guided by theories from philosophers in the traditional era such as Aristotle, modern era such as Descartes to Wittgenstein, and postmodern era such as Derrida, Foucault, and Rorty. This plan will be revised as postmodernism continues to be redefined through the creation of new paradigms in society. Jessica Yassen’s Philosophy of Meaning and Value Plan Meaning, significance, importance, value, worth is a debatable issue. Meaning is a quality inherent in something independent of an individual who considers something meaningful. The sections that follow are from the author’s own set of values and meanings. While she attempts to argue her case convincingly she knows that this is all just one point of view and can be discounted as such. Approach to Meaning and Value The author’s perspective and value system believes that there is no meaning in unity that has any relevance to the personality. The personality cannot know unity and therefore cannot know the meaning of unity. There is no fixed, inherent meaning in our lives, in creation, in duality. Everything is subject to change, so all meanings will change. The meanings given to things are a complex product of culture, beliefs, personal values, philosophy, realizations, life experiences, habits, and more. Society often uses meaning to construct a coherent narrative of our lives and uses this narrative to give a context for the decisions made according to the values held. The narrative changes as society changes. When more people seem to share the same narrative or meanings there is a less threat to that narrative or those meanings. In the extreme this can lead to non-engagement with those that do not share the same narrative and exclusion of people who did share the same view but now do not. This develops the accepted shared reality of societies. That concept of meaning and purpose occupy the mind and drive many of our emotional responses such as euphoria to the other extreme of depression. The more negative the emotion, such as anxiety, one tends to originate from a perceived threat to or conflict in what society considers meaningful or purposeful. Moore and Bunder (2002) stated that Aristotle valued the power of human reason, with the influence of culture, to envision and classify nature and human understanding and to make ethical judgments concerning the good man. The author agrees with Aristotle in the fact that humans are naturally emotional and have an understanding of what is good and what is not. Even if someone does not act ethically, he or she has the ability to listen to reason of what he or she did wrong and why the action is perceived wrong in society. Leary (1980) described Rene Descartes as having an understanding that philosophy is the study of wisdom where wisdom governs everything in life. Another view from the modern era was that of Ludwig Wittgenstein. Moore and Bruder (2002) stated that Ludwig used analysis philosophy to derive value. The author leans towards Ludwig’s views in the fact that she analyzes everything and believes there is a reason in seeing the true reality. In the post-modern era, views from Jacque Derrida, Michael Foucault, and Richard Rorty were formed. These postmodernist believe that reason is subjective and that truth is non-existent. They tend to believe what they are told in their social group and are always looking to answer the reason; however, when the answer is found, they challenge the answer. The author believes that those that embrace the postmodern paradigm will be effective based on the fact that they will always be trying to improve themselves, those around them, and the systems they work with always believing that there will be always be room for growth because perfection can not be obtained. They will challenge those that work for or with them to think critically and creatively to do their best. As a leader, the author realizes that the world is constantly changing and before she can challenge my team to think critically and creatively, they must have an up-to-date knowledge of the business area and world improvements. She would need to assess and address learning needs and evaluate the impact on the team and the company. Learning would need to be work-based such as mentoring, shadowing, and training where appropriate. After the learning opportunities have been addressed, then as a leader, round table discussions with the team will help spark the creative and critical thinking. Personal Experiences The author has experience on how to spark creativity and helping others think critically. Her last manager had team meetings where everyone participated in fun exercises such as using craft items such as buttons, balloons, aluminum foil, ties, marbles, and markers to build the perfect team member. The designs were very creative. Using this type of creative thinking with round table, the author can see system designs taking place through creative interactive thoughts. Challenging users by offering incentives is also a win-win. An example is where the author’s company implemented a new program where an incentive was to be given for figuring out the best way to implement a new feature needed. A user came up with the best way to effectively program the feature and design to implement. This saved the company about $25,000. The reward was a week of paid time off. Now everyone thinks and knows that there are incentives to do better through creative process such as designing a system to thinking critically such as processes and system impacts. You read "Jessica Yassen’s Philosophy of Meaning and Value Plan" in category "Papers" Personal Philosophy on Life The author’s personal philosophy on life is to be kind, honest, helpful, truthful, and generous. Her personality is best suited for a profession in information systems. She loves to work with computers and the technologies surrounding computers. Fear, anxiety, and uncertainty are influences that affect new computer users in today’s society. Ethical Standards and Values If someone’s personality is able to function in society and permits him or her to reasonably efficiently live and prosper according to his or her own value system then he or she is doing well. When individuals become aware of aspects of the personality that interfere with their ability to realize what they value then they should use personality tools as part of the approach to doing something. If someone operates from a value system that seeks no fixed meanings or purpose he or she will often find such personality tools to be highly effective as there is a greater facility for letting go of the attitudes and habits that are the source of most personality conflicts. The belief system of the mediator is crucial in their ability to meditate. Some belief systems are not useful and too much identification with self-analysis unconsciously creates its own problems as demonstrated by those who struggle in meditation. Surrender, acceptance, self-love are the context in which the application of personality tools and a moderate amount of self-analysis can facilitate more effective meditation. Meditation can be used to avoid facing the issues that interfere with melting and can help society notice, accept, and work through the same issues. If someone is content and relaxed in life then he or she is probably melting in life and so will melt more completely in meditation. Future Plans and Ambitions The author’s career plans and ambitions are determined by several factors. These factors are based on her family, education, resources, and potential growth opportunities in her career path. Her first step is to familiarize herself with various options available. Once she has determined which career option entices her the most, she will find a course to help take her to her goal and determine preparations needed to achieve her goal. To be effective in her career plan, the author must lay out both long-term and short-term goals. The short-term goals are building blocks towards the larger long-term goal. Some of the short-term goals will include course work, training, and preparation required to achieve the ultimate goal. As the author grows, she realizes that her goals may change. This will be factored in her decision-making process. Every decision is limited only by what she is capable of now or in the future and her ability to identify alternatives. She will explore alternatives available keeping in mind her core values, commitments, resources, and constraints. Working hard and never underestimating what can be achieved is the author’s motto. Evolution Growth and Changes There is no evolution towards some future perfection if there is no universal sole purpose for life. In fact biological evolution, when understood in the way biologists intend, offers a good analogy for the many ways humans can develop and unfold. Biological evolution is not striving to produce the perfect organism. The process of evolution favors the reproduction of organism that is well suited to a particular environment. As the environment changes so will the form best suited to that environment. There is no grand purpose to the changes in the environment and so there are no purposive changes in the organisms induced by that environmental change. The tendency to find meanings in the phenomena that manifest around us can be seen as a product of evolution. There is a biological advantage in responding to an observed pattern that results in more food, less danger, or other factors. Responding to apparently random or coincidental events as if they were connected is advantageous. Enlightenment in Life While there may be no ultimate meaning, purpose, or truth in life, life comes with the wonderful and mysterious gift that enlightenment can be realized. And while realization of this serves no ultimate, the knowledge has profound consequences for the way someone can live in his or her life and how to encounter the process of his or her death. And so there is value and meaning and purpose and truth to be found in helping others realize enlightenment. As someone who has realized enlightenment, the author choose to spend time helping others to realize the same state in their way because her value system considered this to be profoundly liberating and, within this narrative, gave her pleasure to see others finding that liberation too. This offers a radical and empowering insight and the possibility of resolution of personal and social conflict enabled by the shift of perspective inherent in the state. Challenging situations or concepts in order to question habitual value systems, let alone engage in the process of changing the situation takes conscious determination and interaction. Indeed, their value system may be very hostile to any process that involves questioning one’s value system. The concept of a hostile enlightened person does not rest easily with value systems that equate enlightenment with perfection of the personality but makes perfect sense if remembered that the personality does not realize the state of enlightenment. Perfection of the personality is not necessary to realizing enlightenment. Society can still be reasonable at letting go even with value systems that are judgmental or have a personality that struggles to cope with people or life. Enlightenment essentially involves letting go of absolutely everything just for an instant, and does not require that everything is sorted out before let go. If there is nothing that is more important than anything else, no way of living more meaningful than any other way, then society cannot hide from acting to help our fellow human beings behind statements such as ‘life is meaningless, only transcendence from this world of pain is meaningful’. The notion that this imperfect world is something to escape from may result in toleration of human suffering and dismissal of people who have given their lives to help others as being misguided. This has been used with effect by oppressive religious or political regimes. Applicable Aspects of Philosophy Care has to be taken in the expression of values not based on ultimate meanings to individuals who value the concept of there being ultimate meaning. Unless someone has had a strong experience of being in stillness and has had the opportunity to develop a sense of individuality there can be a devastating effect to have his or her sense of personal meaning and purpose deeply questioned. Values of kindness and compassion would restrain the philosophical aggression that would attack another’s beliefs. If society considers that values are personal and not universal then there is no imperative to inflict someone’s own value system on others. From this perspective there is a balance to be found between meeting someone’s own needs and the needs of those around. At times society must also decide that, according to their values, to tolerate or not the behavior of someone’s acts of violence, abuse, and intolerance for others. Traditional notions of morality and spirituality are also challenged by value systems. Concepts such as sin and karma have no place if there is nothing inherently wrong or right in any action. This does not mean that the abuse humans inflict on each other should be tolerated or condoned. Society finds that human values consider an action or attitude as being unacceptable and the social consensus of a group of a community that institutes laws to control behaviors that that community decides to not tolerate. Many societies are currently in turmoil because the traditional socially controlling religious values are breaking down with the rise of individualism and liberal tolerance. The author believes that no action is inherently bad or good. Every action has consequences across the whole of our lives to one extent or another. To act from self-interest and hatred will polarize interactions with life and cause those interactions to be based on self-interest and hatred and a life led in this context is less likely to find contentment. In order to respond positively to difficult events in life many people use the concept that such difficulties are meant to be and that they offer learning opportunities. There is a sense that their life is heading in a particular direction or to a particular goal and challenging situations are stepping-stones on the way perhaps guided by some universal intelligence. These attitudes help integrate survivable challenges but struggle to withstand lethal situations and seem trite in the face of the worst of human tragedy or abuse. Conclusion Many discussions of enlightenment will give the impression that through its realization the truth is known and that there is no mystery left. While the realization of the eternal state of unity that is enlightenment means that in that state there is no mystery, the truth of that state is known absolutely; the utter simplicity of this state can only answer questions that pertain to duality and life with a deep contented wisdom that things are as they are. Society can not reach closure in life nor finish the narrative of everyone’s lives because there is and always will be another perspective, always something unconsidered, or unknown. Only in unity is there such closure since unity has the simplest of narratives that never changes. The joy of enlightenment for the author is to be utterly content that all the meanings she finds in life and the purposes she gives are like ripples in the sand that will be reformed with every wave, allowing a new creative and refreshing response to life. How to cite Jessica Yassen’s Philosophy of Meaning and Value Plan, Papers

Thursday, December 5, 2019

Corporate Wellness Programs Essay Example For Students

Corporate Wellness Programs Essay Corporate Wellness Programs Essay Nate University of Phoenix RES 110 Mr.Baker Jul 07, 2004 Corporate Wellness Programs Corporate wellness programs are critical to the fiscal fitness of organizations in the United States today. Corporate wellness programs vary in their methods, but the end goals are the same: decrease medical costs and increase employee productivity. Healthcare costs now consume over 50% of corporate profits and continue to increase at nearly 12% a year (Powell, 1999, p.15). This dramatic rise in costs has caused employers to look for innovative ways to combat the costs. In addition, larger companies now operate with more employees in smaller a space, which creates more stress and allows for ailments to spread faster. Corporate wellness programs focus on a proactive to employee health, as 80% of all ailments are preventable (Prevent a Disease PD, 2000, 3). I will provide you with an overview as well as, some specific examples of these corporate wellness programs and the results they produce. Rising insurance costs are one the primary reason employers are investing in corporate wellness programs more than ever before. Companies spent nearly $348 billion on employee healthcare premiums in 1997 according to a study conducted by (Kuttner, 1999). A quick overview of health insurance is necessary to better understand the methodology behind corporate wellness, starting with the fact that all insurance companies exits to make a profit. They review the companys utilization each year (how much they paid out for all employees at the company) and weigh that against premiums collected (how much they took in from employees.) Then they figure out their additional costs to administer the program and a fair profit. So if there are a lot sick people, rates are going to go up a lot. If there are more healthy people the rates will still go up but only 4-5% (to account for inflation). So the company either needs to pass those costs along to the employee or figure out how to lower those costs, which is where corporate wellness comes in. The initial part of successful corporate wellness programs is employee evaluation and assessing risk factors. People that are most commonly in the high-risk group are those that are smokers or overweight. That group is responsible for the majority of absences as well as the utilization, so it is very important that program has specifically tailored programs to encourage their participation. The thought is not only are the high-risk people being targeted, but you can also make the most appreciable gains by involving them. Often these programs offer a bonus tied to documented use of these programs. Generally employees would meet with a consultant to set up a diet and fitness program and they have some type of code to enter to document their usage. In addition, monthly or quarterly evaluations with the trainer would occur so they ensure its effective. Another approach has been a work team approach, where the manager encourages his group to workout together achieving personal goals as well as fostering a more productive work environment. In addition, employers also offer confidential counseling and other methods to help combat smoking as well as psychological conditions. These methods have been successful in involving high-risk employees and reducing their risk factor significantly. Corporate wellness programs have a number of aspects and some are more comprehensive than others but they all primarily focus on preventative care. The most effective preventative tools are proper diet and exercise, which is generally the same thing people hear each time they go to the doctor. Study after study concurs, people that workout and observe a healthy diet, live longer, more productive lives. These same people are healthier more productive employees, so by giving employees free or discounted access to facilities that accomplish those tasks is a sound investment. A good example of this is at Johnson and Johnson where they reduced their absenteeism rate by 15% and cut their hospital costs by 34% within 3 years of introducing their wellness program, according to Human Resources Executive. These are the type of results more than justify the cost to the employer. Another important area where corporate wellness programs have shown to be effective is at reducing short-term disability expenditures. Short-term disability (STD) not only costs the company in .

Thursday, November 28, 2019

Healthcare Marketing

The focus on a marketing strategy is important for any company which specializes in providing definite products or services because marketing is the key process not only to promote different products and services but also to contribute to the effective company’s performance and competition within the industry.Advertising We will write a custom essay sample on Healthcare Marketing specifically for you for only $16.05 $11/page Learn More In spite of the fact that the main principles of marketing are appropriate to be used in different spheres, it is impossible to state that marketing in relation to the food production has no differences regarding health care marketing. The view that the processes of marketing hotels or foods are the same regarding the processes typical for the health care marketing is rather naà ¯ve because there are many significant differences characteristic for marketing strategies used in various industries. The differences whi ch can be determined in relation to food production marketing and health care marketing are affected by the challenges of the health care industry. Marketing strategies operated in different industries depend not only on the characteristics of this or that industry but also on the specific demands of the customers or the company’s target audience (Berkowitz, 2010). That is why, all the associated features and characteristics should be taken into account in order to state about differences in marketing processes. From this point, it is naively to apply the general principles of marketing to the health care industry without references to the specific features of the spheres and companies’ activities because health care marketing is the unique filed which requires the distinctive approach. Nevertheless, health care marketing is similar to marketing other products or services in relation to relying on the basic marketing principles. Thus, marketers in the health care indus try also develop their plans basing on the correlation of such parameters as product, price, promotion, and place (Berkowitz, 2010). Moreover, the process of working out a marketing plan depends on the dynamic development of the industry without references to its particular features. Health care marketing strategies as strategies used in any other industry can be discussed as oriented to effective competition within the industry, successful use of different advertisements, attracting customers, and improving the brand recognition and reputation. Moreover, many organizations in the health care industry as well as in any other sphere can be described as market-oriented because of the focus on the effective promotion and increased sales.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, health care marketing is also characterized by a lot of differences while comparing its approaches, tech niques, and key points with the principles significant for developing the marketing strategies within the other industries. To begin with, the target market is important for the health care industry without referring to the specific groups of consumers. Secondly, while referring to customers of the health care industry, it is important to pay attention to the changes in the populations and their demographics as well as to the people’s changing demands and interests in the health care products and services. Health challenges typical for different groups of population are various, and marketers working within the health care industry should respond to different categories of the population and their needs separately (Berkowitz, 2010). The challenges of the health care industry influence the specifics of the used marketing strategies, thus, any changes in the government health care policies such as revisions of the drug prescription policies or new insurance laws can affect the changes in the marketing environment. Thus, although health care marketing is based on the general marketing principles, there are many differences in the approaches which should be taken into consideration by marketers. Reference Berkowitz, E. (2010). Essentials of health care marketing. USA: Jones Bartlett Publishers. This essay on Healthcare Marketing was written and submitted by user Jonas Mercer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

The 12 Best Books on Writing Ive Ever Read - Jerry Jenkins

The 12 Best Books on Writing Ive Ever Read - Jerry Jenkins The 12 Best Books on Writing Ive Ever Read Regardless how many books I’ve written (nearly 200) and sold (over 70 million), I fear if I’m not learning, I’m stagnating. My late mother was a convincing example of one who never believed she had arrived. Mom was not only a piano teacher well into her eighties, but she was also a piano student. So it’s the memory of my mother that spurs me also to keep reading everything there is to read- especially about writing. The books below (in alpha order by author) represent a fraction of those available. You could read one per  day for the rest of your life and not exhaust the resources. But, in my opinion, these are the best books on writing available. Some require wearing your big kid pants due to language, which I have noted. 12 Books Every Aspiring Author Should Read 1. The Writing Life: Writers on How They Think and Work By  Marie Arana This book came from ten years of Ms. Arana’s  Washington Post Book World  column. More than fifty fiction and nonfiction authors share how they discovered they were writers and how they work. I was fascinated by what pleases and annoys them. Arana also profiles each writer. Click here to get the book. 2. Plot Structure: Techniques and Exercises for Crafting a Plot that Grips Readers from Start to Finish By James Scott Bell (friend and colleague) Anything but a dry textbook, this breezy guide is from a former trial lawyer who keeps you entertained while covering basics like how plot impacts structure, the difference between popular and literary fiction, and how to serve as your own book doctor. Click here to get the book. 3. Getting into Character: Seven Secrets a Novelist Can Learn from Actors By  Brandilyn Collins (friend and colleague) Calling on her theater training, Collins teaches bringing characters to life the way actors do on stage. She draws on the Method Acting approach to explain and adapt characterization techniques for novelists. Click here to get the book. 4. The Writing Life By  Annie Dillard Dillard’s hauntingly ethereal prose soars even when she’s writing about writing. That’s rare. I resonate with her honesty about how grueling the craft can be. This is one of the best books on writing available. Click here to get the book. 5. On Writing: A Memoir of the Craft [language] By Stephen King (acquaintance) At the risk of hyperbole, there’s so much to recommend here that I hardly know where to begin. Besides all the practical advice, you get King’s own rags-to-riches story in his inimitable voice. You  learn a ton  while being wildly entertained. Click here to get the book. 6. How to Write Bestselling Fiction  [mild language] By Dean Koontz I’m not overstating it that this book changed my life. It informed the way I wrote the Left Behind series, which has sold more than 60 million copies and still sells six figures every year, nearly a decade since the last title was released. I use this as a textbook when I teach writing. Click here to get the book. 7. Bird by Bird: Some Instructions on Writing and Life  [language] By  Anne Lamott Lamott has you howling with laughter one minute and weeping the next as she recounts, with brutal honesty, the joys and travails of the writing life, single parenting, overcoming addiction, and coming to faith. Click here to get the book. 8. Writing the Breakout Novel: Insider Advice for Taking Your Fiction to the Next Level By Donald Maass An agent challenges you to do more than just spin a yarn, but to also think â€Å"big concept,† tackle major themes, and write life-changing works. Click here to get the book. 9. Stein On Writing: A Master Editor of Some of the Most Successful Writers of Our Century Shares His Craft Techniques and Strategies By Sol Stein (acquaintance) Novelist, editor, publisher (Stein Day), and writing teacher, Stein is one of the deans of the American literary scene. His career spans decades, and he shares insider stories of famous novelists and their work, as well as everything he learned along the way. I sat under his teaching years ago and still follow his advice. Click here to get the book. 10. On Writing Well: An Informal Guide to Writing Nonfiction By William Zinsser Zinsser’s background  should not be missed. He was a graceful classicist as a writer, and this million-seller has been lauded for its warmth and clarity. Zinsser offers sound tips on the fundamentals of writing any kind of nonfiction you can think of. Click here to get the book. Now, don’t read  any  of those books for writers, until†¦ †¦you’ve read the bible of writing books: 11. The Elements of Style By  William Strunk Jr. and E.B. White Failing to start your reading on writing with anything other than this undisputed classic would be akin to reading the top ten Christian classics while ignoring the Bible. This short paperback is recommended by every writing teacher I know. I’ve read it at least once a year for more than 40 years. Its simple truths cover everything from style and grammar and usage. Make them second nature. Click here to get the book. 12. Hooked: Write Fiction That Grabs Readers at Page One Never Lets Them Go By Les Edgerton Les is one of the most powerfully edgy writers in the business, and you must have your big kid pants on to read his novels. But any writer will benefit from this great resource. Packed with helpful, practical advice, it carries his blunt tone (but nothing offensive). I refer to it regularly. Click here to get the book. If you’ve read none of the other books on this list, start with Stephen King’s  On Writing. A short course in mistakes to avoid while writing, it’ll remind you why you wanted to be an author. Then, especially if you want to be a novelist, read Dean Koontz’s  How to Write Bestselling Fiction. You could learn more in just those two books than in an entire college writing course. BONUS:  Before investing in one of these, download my free guide:  How to Write a Book: Everything You Need to Know in 20 Steps.     Click here to download How to Write a Book: Everything You Need to Know in 20 Steps. What’s your favorite book on the craft of writing? Share it with all of us in the comments section†¦

Thursday, November 21, 2019

Separation of Powers and Checks and Balances between the Executive and Term Paper

Separation of Powers and Checks and Balances between the Executive and Judicial Branch - Term Paper Example It will be argued that while there are some limitations in the Executive/Judiciary relation, these limitations are also anticipated and addressed by further checks and balances. The roots of the balance of powers, lies with the American father's concern with factionalism. The Federalist papers, which numbered eighty-five, were written as theoretical defense's of the amendments to the Constitution, and they represent the justification for the notion of a 'balance of powers'. Federalist paper number ten specifically deals with the question of "factions", and was written by James Madison (Epstein 102). The most concise definition of a faction, might be phrased as a group with a central and discernible purpose, who are perceived to threaten the structures and powers of that which is protected or enshrined in the Constitution. In particular, the largest threat is articulated in terms of the potential dangers of those who advocate the "abolition of debts, for an equal division of property, or for any other improper or wicked project" [Boller 71], which is what he describes as the "most common and durable source" of factions [Boller 69]. Because Madison thinks liberty ought to be protected, and because he claims that dissension is "sown in the nature of man" [Boller 69]-- that is, people who are contrary will always exist, Madison advocates that one cannot remove the "causes", but instead one can only "control the effects" [Boller 70]. That is, if the causes are liberty and one does not want to remove liberty, then, one cannot control the causes. And, if dissension or difference is natural in humans, and one cannot remove an aspect of human nature, then, one cannot in this sense remove this causal aspect either. By a Republic as opposed to a democracy, Madison simply implies that representatives of the people as opposed to the people themselves are those who control the political spectrum. And, as representatives he claims that these figures will (in theory) be those who embody "wisdom", "patriotism", and a "love of justice" [Boller 70]. The American form of government is that of a ‘republic’, and it is the principal means by which the constitutional fathers thought that single factions could be challenged. This is marked by a number of variables which are written into the American Constitution which ensures the ‘Balance of Powers’. In brief, the balance is broken down into the ‘executive’, ‘legislative’ and ‘judicial’ branches [Woll 4]. And, there is a balance between these branches with respect to passing or accepting legislative bills. In the United States, the President and every member of both houses is elected for a fixed term: the President for four years, the senators for six (one-third retiring every two years), the members of the House of Representatives for two [Schmidt, Shelley Bards and Ford 68]. The only way to get rid of a president before the end of the four-year te rm is to impeach him (her), which is very hard to do, and has never been done and only twice even attempted. As the President, the senators and the representatives are elected for different periods, it can happen, and often does, that the President belongs to one party while the opposing party has a majority in either the Senate or the House of Representatives or both. So for years on end, the President may find his (her)